IBM researchers train AI to follow code of ethics
In recent years, artificial intelligence algorithms have become very good at recommending content to users — a bit too good, you might say. Tech companies use AI to optimize their recommendations based on how users react to content. This is good for the companies serving content, since it results in users spending more time on their applications and generating more revenue. But what’s good for companies is not necessarily good for the users. Often, what we want to see is not necessarily what we should see. But how can companies whose business model depends on stealing more and more of our attention respect ethical norms while also delivering quality content to their users?